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👁️ You are visitor #000,101
NEW! About Me 📧
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Keit Kollo | Head of Product | Tallinn, Estonia
💼 Currently: Independent Product & AI Consultant at Pinwheel
🇺🇸 O-1 Visa holder (USA)
🔗 linkedin.com/in/keitkollo
10+ years scaling consumer platforms across AI, wearables and music technology. Doubled lifetime value on RoboKiller ($30M ARR, 1M subscriptions) in the nine months before its acquisition by Bending Spoons, and shipped patented technology at Weav with Red Bull and Peloton partnerships. Specialist in zero-to-one launches and growth-stage scaling, leading cross-functional teams of 30+. Now consults on product and applied AI for consumer and e-commerce companies.
💼 Work Experience 🔥
⭐ Independent Product & AI Consultant, Pinwheel
⏰ 2026 – Now | Tallinn / Remote
- Product, growth and applied AI for consumer and e-commerce companies. Working systems, not recommendations.
- LLM pipeline generating and localising product descriptions into 3 languages. Organic search hit 12-month highs: 23k clicks, 560k impressions, 4.2% CTR
- Large-scale market intelligence system for a private healthcare group (NDA), mapping the national provider landscape from public data to inform acquisition targets
- Rebuilt catalogue operations for a multi-brand distributor in one week: automated enrichment and QA across 3,000+ SKUs, eliminating hundreds of hours of manual EAN reconciliation
- Shipped 3 native iOS apps to the App Store solo, end to end: Murmurs, Muki, SameShot
⭐ Head of Product, Makina (Fastmind Labs Inc)
⏰ 2025 – 2026 | Remote
- Wearable health startup, formerly Pulse. $1M in product sales, $1.8M raised, team of 8. Assets acquired in 2026.
- LLM-powered insights system that lifted next-day engagement with sleep data 27%
- 90% activation across the launch cohort, on hardware where onboarding and first sync are the usual drop-off points
- Led product across wearable hardware, firmware, mobile apps, backend and ML; 3 zero-to-one features shipped in 6 months
- 📰 Press: $1.8M funding (Decrypt) · $400k in 3 minutes on Echo (Decrypt)
⭐ Sr Product Manager, Mosaic Group (IAC)
⏰ 2023 – 2024 | Remote
- Growth product manager for RoboKiller: 12M downloads, 1M subscriptions, $30M ARR
- Doubled lifetime value within nine months, contributing directly to Mosaic's acquisition by Bending Spoons (2024)
- Ran a high-tempo experimentation programme, reading test results within 24 hours off a 12M-download audience
- Overhauled pricing and packaging, optimised onboarding, and launched a new revenue line in personal data removal
- Managed the day-to-day work of a 30+ engineer cross-functional org across mobile, backend, data and platform
- 📰 Press: Bending Spoons acquires Mosaic Group (BusinessWire)
⭐ Founding Product Designer → Head of Product, Weav Music Inc
⏰ 2015 – 2023 | London / NYC
- Adaptive music startup co-founded by Lars Rasmussen, co-founder of Google Maps
- Grew from first design hire to product leadership (Founding Designer 2015–17, Sr PM 2017–19, Head of Product 2019–23)
- Launched mobile MVPs reaching 450k+ downloads and 4.6 stars across 4,000+ reviews
- Secured Peloton and Red Bull partnerships; patented real-time music sync, expanded into a licensable SDK
- 📰 Press: Making running fun through music (TechCrunch)
📚 Education ✏️
🎓 Master's Degree in Innovation Management
⏰ 2013 – 2015 | University of the Arts London
- Thesis: Privacy By Design
🎓 Bachelor's in E-Concept Development
⏰ 2011 – 2013 | Copenhagen School of Design and Technology
🛠️ Skills ⚙️
- Product & Growth: 0→1 development, product strategy, roadmapping, OKRs, retention, monetisation, pricing and packaging, onboarding optimisation
- AI & Data: LLM and on-device AI product design, inference cost and quality tradeoffs, catalogue and public-data analysis, A/B testing, Mixpanel, Amplitude, Looker
- Building: solo end-to-end App Store delivery with AI-assisted development. SwiftUI, Python, Figma, Apple Intelligence, HealthKit, Screen Time
- Leadership: engineering team management (30+ engineers), cross-functional leadership, hiring and mentorship, stakeholder management, partnerships
NEW! 📱 Vibe-Coded Apps 🔥
- ⭐ Murmurs: Voice Journal. Your internal monologue, transcribed. On-device AI narratives. Privacy-first.
- ⭐ SameShot. Capture the change. Ghost overlay alignment for perfect before/after comparisons.
- ⭐ Muki: Walk to Scroll. Want to scroll? Walk for it. Locks distracting apps until you hit your daily step goal.
🏆 Awards & Patents 🏆
- NEW! Patent: Dynamic feedback schedules (#GB2597048A)
- 🖼️ RefAid. Refugee aid app exhibited at the Cooper Hewitt, Smithsonian Design Museum, New York
- 🥇 Finalist: FDM Everywoman Technology Awards 'International Leadership' (2016)
- 🥇 HackDee 2015 NCR Sponsor Award: face rec + NFC payment system
- 🥇 Anvil Hack 2015 PayPal Sponsor Award: Myo armband hack
- 🥇 HackaSoton Global 2014 Winner + 'Best Designer': WhereAreYou? app
- 🥇 Finalist: StartupBus Europe 2014, SeeVee video recruitment app
📧
keit@keitkollo.com
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Cooper Hewitt - Designing Peace.url
NFT.NYC - Music NFTs Panel.url
TechCrunch - Weav Music.url
BusinessWire - Mosaic Acquisition.url
Easy Family Reunion 2024.url
The Culture - Weav Music.url
Musically - Weav Run.url
Everywoman - Tech Awards 2016.url
Yahoo Finance - StartupBus.url
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Keit Kollo Setup Wizard
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Welcome to the Keit.exe Setup Wizard
This wizard will configure your working relationship.
All preferences recorded. None guaranteed.
Click Next to continue, or Cancel to exit Setup.
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Early-stage startup
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- Deciding with incomplete information
- Shipping before it's perfect
- Asking why before how
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- May suggest fewer features
- Allergic to meetings without agendas
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uber_for_pigeons.idea
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🎙️
Murmurs: Voice Journal
Your internal monologue, transcribed. Record your thoughts and get weekly AI-written narratives about your emotional patterns. No accounts, no cloud. Everything stays on-device.
Size: Your feelings
Version: 1.0
Used: Frequently
📸
SameShot
Capture the change. Align your after shot with a ghost overlay, slide to compare, and see the difference instantly. Perfect for progress tracking, renovations, and transformations.
Size: 1 MB
Version: 1.0
Used: Often
🐶
Muki: Walk to Scroll
Want to scroll? Walk for it. Muki locks your most distracting apps until you hit your daily step goal, gradually unlocking them as you move. Reads steps from Health, turning the urge to scroll into motivation to walk.
Size: 10,000 steps
Version: 1.0
Used: Daily
💿 Vibe-coded with care. Privacy-first. No data collected.
Keit Kollo
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